REDs neue Preise: RED EPIC X für 19.000, Scarlet für 7.950 Dollar

Mit den neuen Preisen reagiert RED nun wie angekündigt auf die für viel Wirbel sorgende Vorstellung von Sonys 4K F5 und F55 Kameras. Die größte Preisreduktion konnte hierbei die RED EPIC Produktlinie für sich beanspruchen, die mit einem Preis von 35.000 Dollar vor knapp 1,5 Jahren gestartet war und nun für 19.000 Dollar angeboten wird (also fast genau auf Höhe des bei einem Händler aufgetauchten Sony F55 Preises) - kurz: Epic-M: 24.000 Dollar (vorher: 39.500 Dollar), Epic-X: 19.000 Dollar (vorher 34.500 Dollar), One MX: 4000 Dollar (25000 Dollar) und Scarlet-X 7950 Dollar (9700 Dollar). Die Preisupdates sind bereits im RED Store eingepflegt. Fehlt jetzt eigentlich nur noch ein Preis-Update von Canon zur EOS Cinema Serie, die nun doch ein wenig unter Druck gerät ...

Hier das offizielle Statement von Jim Jannard von RED zu den neuen Preisen:

"As I said before, everything in the electronics world changes... usually for the better, cheaper and faster. EPIC and Scarlet just did. Right now.

We have built an incredibly efficient factory in Irvine, California and over time learned how to make EPICs in quantity, lowered our assembly costs, found better suppliers and fully paid off our NRE. When we assembled the 1st EPIC camera in Stage 6 at RED Studios Hollywood it took our team 12 hours. It took two more days to de-bug. Today we can assemble an EPIC in 13 minutes and 95+% need no re-work after diagnostics and testing. It is a testament to our manufacturing team and supply chain teams.

Since our costs are now significantly lower we are re-pricing our cameras as of now.

For those of you that purchased a new Scarlet or EPIC brain on or after Oct. 1st 2012, the next time you order accessories from RED you will receive a discount to use towards that purchase. for Scarlet and for EPIC. Talk to your Bomb Squad representative when you are ready to use this discount.

Now… here is the new pricing:

5K EPIC-X Brain- 19.000,- Dollar

5K EPIC-X Monochrome Brain- 20.000,- Dollar

5K EPIC-M Brain- 24.000,- Dollar

5K/4K Scarlet Brain- 7.950,- Dollar

4.5K RED ONE M-X Battle Tested- 4.000,- Dollar (includes CF or SSD recording module). The RED ONE is End of Life. Battle tested is all that will be available from here on out.

Due to high anticipated volumes, plan on extended response and processing times.

Dragon sensor upgrade is not included for any EPIC system purchased at the new pricing going forward."