Zur Erinnerung
Sony's vlogging cameras, particularly the ZV series, have experienced remarkable sales success in recent years:
1. In May 2023, the ZV series accounted for 48.4% of Sony's total camera sales volume and 33.9% of sales value[8]. This represents significant growth from June 2020, when the series made up 14.2% of volume and 20.5% of value upon the launch of the original Sony ZV-1[8].
2. The ZV-E10 became a bestseller, consistently ranking first or second in unit sales in the interchangeable lens camera market[2]. Its low-cost strategy, with an average unit price of 76,000 yen at launch, contributed to its popularity[2].
3. The vlogging camera market as a whole has seen strong growth. From 2022 to 2027, cameras used exclusively for vlogging purposes are projected to experience a 9.37% CAGR in overall sales[7].
4. The USA currently holds 23% of the global market share by volume for vlogging cameras, expected to grow to 15-16% by 2027[7].
5. The success of the ZV series has been so significant that it's now considered a pillar of Sony's digital camera business[2].
This trend reflects the growing demand for content creator-friendly cameras, potentially influencing manufacturers to focus more on this market segment in the future[5].
Citations:
[1]
https://thenewcamera.com/sony-upcoming-cameras-2025/
[2]
https://www.sonyalpharumors.com/sonys-v ... -business/
[3]
https://www.digitalcameraworld.com/revi ... -ii-review
[4]
https://www.fixationuk.com/the-ultimate ... uide-sony/
[5]
https://thenewcamera.com/sonys-zv-serie ... ing-sales/
[6]
[7]
https://mobilityforesights.com/product/ ... ra-market/
[8]
https://www.digitalcameraworld.com/news ... ng-cameras